There’s been a lot written about how delivering a good customer experience is a differentiating factor to businesses in a competitive market.
We experienced an example of this when we were fortunate enough to be invited out to Sunday lunch by some dear friends as part of a 60th birthday celebration. It demonstrated how a restaurant can take not only a bigger cut of its own market but also part of the gifting one too.
Simpson-on-the-Strand, part of the Savoy Hotel, offers a master class in carving during selected Sundays throughout the year, starting with breakfast and then a 90 minute tuition with their chefs including a presentation knife & fork, certificate and lunch. On their website they say ‘friends & family of the student carver are encouraged to join for a post-lesson lunch where the successful carver can exhibit his or her newly acquired skills’.
There were 35 students that day complete with many family and friends for the post-lesson lunch so the very large and grand function room was rammed, not bad for a cold February day.
A great experience for all and another gift solution for that notoriously difficult to buy for category called Men!
You may not be Simpsons but we all need to think customer experience, so what more could you do to enhance this for customers in your business and be a cut above the rest?