In a recent holiday to St Ives we saw a different type of litter sign on the beach that wasn’t the usual ‘Don’t litter’ instruction. Instead the 2 minute beach clean boards asked people to pick up any litter and supplied bags to put the litter in. This looked like an effective way to engage people in developing a positive habit rather than telling people not to do something but does it work?
A quick Google search found the beachclean.net site which showed that the initial pilot at Bude had reduced the beach litter by a very impressive 61% including 872 pieces of plastic. The pilot has now been expanded to 12 more UK beaches as well as exporting the clean stations to Ireland and being used in Denmark, Puerto Rico and Malaysia.
This rubbish example shows what can be done when we give people new ideas that give encouragement and tools to do something positive rather than just moan about it. Perhaps we can take this lesson in to our work and in to our home too?